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J. W. Beswick pottery was founded in 1894 by James Wright Beswick and his sons John and Gilbert. The factory was located in Longton, Stoke-on-Trent. Originally, the manufactory produced tableware and ornamental items, but later became known for its porcelain figurines and gift items.

J.W. Beswick died in 1921 and further expansion was led by his grandson, John Ewart Beswick. In 1936, the pottery became a limited company, John Beswick Ltd. In 1969, the factory was sold to Doulton & Co. Ltd (Royal Doulton), and in 2002 it was finally closed. The Beswick mark was abandoned in 1989 in favour of the Royal Doulton Royal Albert marks. Nine years later, the Beatrix Potter products range was reintroduced. The John Beswick brand was sold in 2004 along with products design rights.

Porcelain figurines of race horses and champion dogs were produced since 1934. Farm animals figurines were produced since 1939. Another important addition to the products line was the inclusion of Beatrix Potter earthenware figurines in the late 1940s and some Disney figurines since 1952. Considered the rarest of all Beswick models is the Spirit of Whitfield, a 1987 design by Graham Tongue.

England mark
Beswick England 1955 - 1972 golden mark
Jemima Puddleduck mark
Beatrix Potter's Jemima Puddleduck, F. Warne & Co, Ltd. Copyright Beswick England 1973 - 1974 mark
Round mark
Beswick England 1948 - 1954 mark in a circle
Dodo mark
Alice Series "Dodo" Beswick Royal Doulton Tableware Ltd 1976 mark
Impressed mark
Made in England Beswick impressed mark with a serial number below, used since 1954
John Beswick mark
John Beswick signature mark used after 2004
Potter's mark
Beatrix Potter's Mr Benjamin Bunny 1974 - 1985 mark
Beswick sticker
Beswick England sticker
Beswick crest
Beswick crest Made in England mark used since 1998
Beswick mark
Beswick England B crest mark used since 1998
Beswick Ware mark
Beswick Ware Made in England mark used since 1936 
Signature stamp
Beatrix Potter John Beswick Peter Rabbit 2001-2002 signature mark
England mark
Beswick England 1954 - 1971 impressed mark
Benjamin Bunny mark
Beatrix Potter's Benjamin Bunny Beswick 1974 - 1985 mark
Pigling Blond mark
Beatrix Potter's Pigling Blond Beswick 1974 - 1985 mark
Mrs. Tiggy Winkle mark
Mrs. Tiggy Winkle Takes Tea Beswick 1985 - 1988 mark
UKI Ceramics mark
UKI Ceramics Limited Beswick Made in England 2006 mark
UKI mark
Beswick and UKI Ceramics Limited 2006 mark
Tiggy-winkle mark
Mrs Tiggy-winkle Buys Provisions Beswick mark type used since 2001
Beswick mark
Beswick crest 2000 Royal Doulton ca. 2000 mark
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