A+ A A-

The porcelain factory in Alba Iulia was established in 1970. The communist leaders of the county ordered here the presents that were to be given to the presidential couple, Nicolae and Elena Ceausescu.

In 1987, two years before fall of communism, the factory started a modernisation process aimed at introducing a regime of fast-firing. The firing time of porcelain items was reduced from 35 hours to 15 hours.

After fall of the communism it was privatised.  As a result of the privatisation in 1993, a majority shareholder, with 50.69%, became the Romanian company Assalpo. In 2008 the company was acquired by the Italian group Rody Time. 

The main customer of the Apulum Porcelain Factory is IKEA. It is the biggest porcelain producer in Romania and one of the biggest in Europe. In 2012 it produced 14,000 tons of porcelain and in 2017 in the company worked 1492 employees. In 2019, 90 percent of production was exported. The product range includes household and hotel porcelain, as well as decorative items and trinkets. 

Apulum mark
Apulum Fine Porcelain mark used from 1970s
Powered by Phoca Gallery
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
If you accept, the ads on the page will be adapted to your preferences.
Google Ad