Franz Heinrich started his porcelain painting business in Bavarian Selb in 1896. He constructed a mufffle kiln in his parent's house. Initially just one female worker was helping him. Five years later in 1901 he started producing own whiteware.
Porzellanfabrik Heinrich Selb became one of the largest porcelain producers in Germany. Franz Heinrich died in 1928. In 1929 Heinrich & Co took over another Selb factory, Gräf & Krippner. In 1930s there were 500 employees in the Heinrich factory.
In 1945 the company ably resumed production. In 1970s employment rose to 800. In 1976 Heinrich Porzellan GmbH became a part of Villeroy & Boch.